To what extent can the marketing mix be quintessentially standardised Essay

To what extent can the marketing mix be quintessentially standardised within the international marketplace - Essay Example strategies which are incorporated into the new competition that is a part of the market as well as the changes which have occurred within the internal and external environment are also altering the strategies which can be used. Defining the marketing strategies in the marketplace as well as the standardization which can be used can also offer new implementation of marketing in a different manner at a global level. The foundational concepts that are associated with marketing and the international marketplace are relevant because of different activities, organizational structures and practices which are required by organizations. The marketing strategies which are used are now an integral part of building an international marketing scenario, specifically with corporations that are beginning to expand globally and which are interested in creating multinational corporations. The strategies which are incorporated into the marketplace are essential because they create a relationship within the internal organization as well as through the customers that are interested in a business at an international level. The activities which take place, structure of the company and the ability to communicate effectively with those that are looking into different corporations then become an integral part of the marketing initiatives. Ensuring that the communication from marketing as well as the responses that are incorporated into the different organizations is effective makes a difference in the capabilities of an organization to work toward an international reputation (Czinkota, Ronkainen, 17, 2007). The concept of marketing is not only important because of the need to create new strategies to meet the international expectations within the market. There are also alterations that are related to the process which has to be incorporated as well as the ability to move through the benefits and challenges which are associated with international marketing. Surviving through

Magic Realism Research Paper Example | Topics and Well Written Essays - 1250 words

Magic Realism - Research Paper Example The House of the Spirits by Isabel Allende is a text peopled by characters with magical capabilities. Characters, such as Clara, are endowed with uncanny, spiritual ability such as clairvoyance, interpretation of dreams, and telekinesis (moving objects with the mind). In the novel, writing is not a mere activity. It becomes a spiritual affair in which the writer undergoes a catharsis or inner purging, wielding the power of the pen. Clara records her dreams and spiritual encounters to be passed down to future generations. In this world, â€Å"conventional resources were not everything† (Conniff 1990). Spirits aid man in a mutually beneficial relationship. She relates well with the good spirits and they abide in her home, giving her a contentment that nothing material could bring. Characters can see the apparition of ghosts and experience comforting spirits participating in daily life so much so that the residents of the home accept them as normal. The paranormal constantly take s place in the novel. For example, Clara miraculously finds the lost head of her mother who accidentally gets decapitated. The spirits reveal to her the head's exact location when no one could retrieve it.  The punctuation of the novel with magic and surreal occurrences impresses on the mind the intersection of the spiritual world (embodied as Clara) and the material (embodied as Esteban).   In Monkey Beach, Lisa, the protagonist equally has phenomenal spiritual ability to foresee events through dreams before they come to pass. In the Haisla culture in Canada, the Native Indians cherish the culture of supernatural consciousness and communication with dead ancestors. Ma-Ma-Oo, Lisa’s grandmother, appreciates Lisa’s unusual gift and teaches her how to sharpen and control it. In magical realism novels, the presence of older generations is indispensable because the work â€Å"is the simultaneous impetus of atavism and modernism† (Gish 1990). Lisa learns about he r sixth sense and later ‘sees’ a vision of her dead brother relaying an urgent message to her. Lisa also receives a vision that her best friend has died. Magical realism is woven into Monkey Beach not only through Lisa, but also through the old witch, Screwy Ruby, Sasquatch (an fabled animal from another world) and a strange little man who appears to Lisa whenever something imminent is about to take place. These personas are gifted with premonitions and foretelling. Some of Lisa’s family members also have strains of her spiritual gift but choose to deny it. Setting is key in structuring a text with magical realism. In One Hundred Years of Solitude, the setting is a fantastic, timeless village called Macondo, whose inhabitants are immortal. Setting not only signifies space, but also time. Time laws in magical realism works operate outside of the normal sphere. â€Å"Time is curved and coincidental in a whole moment that is outside of clock time† (Rabassa 19 73). Marquez’ title emphasizes a timelessness which also points to an otherworldliness. Gabriel Garcia Marquez describes the Macondo village as a place untainted and uncorrupted by