Netflix India Case Study - 1950 Words

Introduction: Netflix has been a leading provider of on-demand video, streaming movies and TV series to over 83 million subscribers in more than 190 countries since the company was founded by Reed Hastings and Marc Randolph on August 29, 1997. The whole idea behind launching Netflix as a subscription-based, video-on-demand service was conceived by Hastings when he had to pay a fine of $40 for returning rented movie six weeks past the return date. It gave him the idea to devise a business plan that capitalized on Americans love of entertainment and their growing demand for convenience. When Netflix first started it was an online version of a typical pay-per-rent model that was used across the United States by video rental outlets. Later the†¦show more content†¦Weakness: †¢ Cost of Content: Netflix has taken a large amount of debt due to the buy mass licensing packages and the in-house original content production. †¢ DVD Subscribers: DVD and Blu-ray subscribers have dramatically declined in 2013 due for the less and less subscribers to that service and they don’t always switch to the streaming service. †¢ Raising Subscription Prices: Netflix has a difficult time raising subscription prices. The last attempt to raise monthly subscription prices left currently subscribers upset and Netflix stock tumbling. †¢ Lowering Subscription Prices: Netflix has also had difficulty in lowering their subscription prices. For example, In India Netflix cannot lower its prices due to the high expectations India can have in their economic growth. Opportunities: †¢ International Expansion: The ability to create original content will enhance international growth as well as to enhance globally. †¢ Original In-House Programming: With many house-hold entertainment devices connected to the internet, there is an opening for internet tv and Netflix’s exclusive in-house content poises the company for that demand. †¢ Word-of-Mouth Campaigns: Marketing expenses have steadily decreased due to word-of-mouth campaignsShow MoreRelatedNetflix Into India Case Study1857 Words   |  8 Pages the expansion of Netflix into India will be evaluated. There will be a focus on the entertainment industry and those providing SVoD within it. Netflix is one of these SVoD companies that has gained serious popularity in the United States due to their ability to keep up with trends in the industry, while setting a standard for other companies. This reliability has created an influx of loyal subscribers. Netflix decided to expand into additional countries, one of which was India. It was questionableRead MoreNetflix In India Case Study1884 Words   |  8 PagesIntroduction: Netflix is one of the biggest major video-streaming networks in the world. The company announced on January 2, 2016 that they have added 130 more countries to a list that already had 60 in which they offered their services, including India. India was fairly new to this type of service and the country also had low broadband penetration and infrastructure problems, meaning lower quality videos depending on what device the consumer was using. Netflix will take all of this into considerationRead MoreNetflix Case Study Analysis1960 Words   |  8 Pagesï » ¿Netflix Case Study Analysis â€Å"Creativity is thinking up new things. Innovation is doing new things.† — Theodore Levitt The importance of this quote comes alive after reading the first three sentences within this case study. A statement by Reed Hastings, the founder and CEO of Netflix. â€Å"Well let’s separate the market into two phases. One is the phase of DVD, which peaks in five to 10 years and last for 20 to 30 years. Then there is the phase of Internet delivery, which peaks 20 or 30 yearsRead MoreNetflix Case Study2880 Words   |  12 PagesAbstract The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challengesRead MoreIndi India s Development Potential Story2456 Words   |  10 PagesIT sector in india Data innovation in India is an industry comprising of two noteworthy segments: IT administrations and business methodology outsourcing (BPO). The division has expanded its commitment to India s Gross domestic product from 1.2% in 1998 to 7.5% in 2012.[1] As per NASSCOM, the part totaled incomes of US$100 billion in 2012, where send out income remained at US$69.1 billion and residential at US$31.7 billion, developing by more than 9%. India is the fifth best nation on the planetRead MoreStrategic Management20602 Words   |  83 Pagesthis battle for competitor orders has been most visible in the super jumbo category with Airbus’s A-380 versus Boeing’s 787 . Apparently in 1992, Boeing and Airbus’s parent EADS agreed to a joint study on prospects for a super jumbo aircraft. The impetus for the study was the growing trafï ¬ c in China and India. However, Airbus and Boeing reached different conclusions concerning the market trends, and the joint effort was disbanded. Boeing’s 787 Dreamliner design focused on long-range efï ¬ cient ï ¬â€šight,Read MorePestel Analysis of Mobile Phone Industry2240 Words   |  9 PagesEurope and Africa. (Trading Economics, 2012) These are areas in which the mobile phone industry should concentrate marketing strategies. Countries which show huge market opportunities are China, India and Australia. These countries are booming. China has a population of 1. 3 billion and GDP of 7.4%. India has a population of 1.2 billion and GDP of 5.5%. The mobile phone industry should place huge emphasis on trying to gain a share of these expanding markets. Africa is a continent known more forRead MoreBusiness Model Innovation Through Big Data Essay2940 Words   |  12 PagesRashi Chaudhary B.Tech. (Electrical and Electronics Engineering) Krishna Institute of Engineering and Technology Ghaziabad, India Prakhar Pandey B.Tech. (Electrical and Electronics Engineering) Krishna Institute of Engineering and Technology Ghaziabad, India Jalaj Ranjan Pandey B.Tech. (Information Technology) Noida Institute of Engineering and Technology Greater Noida, India Abstract- Research depicts how big data analytics techniques have enabled the new business models which were eitherRead MoreMovie Exhibition 2013 Avengers6511 Words   |  27 PagesRead the Case Study and answer the following questions: †¢ What changes in the external environment put companies in the difficult position in this industry? Support your answer by conducting PESTEL and Five-Forces Analyses. †¢ How could a company operating in this industry react to the identified challenges? †¢ How does the structure of the industry affects profits? The Movie Exhibition Industry 2013 IT IS APT that 2012’s top-grossing ï ¬ lm was The Avengers, because movie studios and exhibitorsRead MoreIs Consumerism Affecting The Way We Live2494 Words   |  10 Pagescauses issues for others. Issues caused by these corporations for a regular person are lack of jobs, low paid jobs and bad effects on the environment. A very well-known brand that effects the environment is Coca-Cola who took water out of the ground in India which resulted in crops dying out leaving locals starving. How this links in to my question is that in order for people to consume companies will go to any lengths to create their product as cheap as possible, for example company’s offered glass bottles